Woensel West is a neighborhood in Eindhoven, an industrial city in center of the Netherlands built by Philips to house its workers. Spearheaded by woonstichting Trudo, the neighbourhood is being reinvigorated according to a plan by DiederenDirrix architects. The design is an ode to temptation, the dress caught in a playful wind, a glimpse of nirvana. A sultry pose for hope, hope for recognition, for acknowledgement.

Woensel West is a neighborhood in Eindhoven, an industrial city in center of the Netherlands. The neighborhood was built by Philips to house its workers and their families. It is an early example of social housing in the Netherlands, but its age is beginning to show. Spearheaded by its owner, woonstichting Trudo, the neighbourhood is now being reinvigorated according to a plan made by DiederenDirrix architects. Part of the reinvigorating strategy are sixteen 'eye-catchers', an iconic design that is propped up on a 3m high pedestal. An open architecture competition was conducted for two of these eye-catching corners. This particular corner is interesting as it is the corner of the only alley leading directly to a hidden square called the Baekelandplein, the center of Eindhoven's own modest 'Red Light District'.

The design is an ode to temptation, the dress caught in a playful wind, a glimpse of nirvana. A sultry pose for hope, hope for recognition, for acknowledgement.